BI NUTRACEUTICAL PRESS ROOM

For Release: IMMEDIATE

Contact:
Courtney Morton
801-538-0777

BI NUTRACEUTICALS ANNOUNCES MATTHEW OVERHOLSER AS REGIONAL SALES MANAGER FOR THE SOUTHEAST/INTERMOUNTAIN REGIONS

LONG BEACH, CA, June 15, 2015 — BI Nutraceuticals has hired Matthew Overholser as the company’s Southeast/Intermountain Regional Sales Manager. In this position, Overholser will be charged with supporting and expanding BI's strong position with nutraceutical customers, as well as driving continued expansion in the rapidly growing food and beverage segments of the industry.

Overholser brings an enthusiastic and proactive approach to sales backed by 13 years of experience matching companies in the nutritional, food and beverage segments with value-added solutions and helping them meet their growth objectives. Prior to joining BI Nutraceuticals, he managed domestic and international sales, R&D and business development efforts for several companies providing high quality custom formulations to the food and beverage industry. Overholser is a member of IFT, Research Chef’s Association (RCA), Private Label Manufacturers Association (PLMA) and the International Deli, Dairy and Bakery Association (IDDBA).

About BI Nutraceuticals
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company's Protexx HP® process is currently the industry's only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit www.binutraceuticals.com.

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